Having a social presence, getting website traffic or running social media ads is pointless if you cant capitalize on it
Potential customers see your ads or follow your content but the challenge is to establish a reliable and engaging form of communication with them.
Email has been the traditional method however it has become less effective due to:
📉 More brands competing for customers attention
📉 Email filtering services
📉 Reluctance to give email info
📉 Average open rate is just 20%
Which means that your messages are getting drowned out and 80% of your audience is not seeing what you are sending out.